• What are the Lilizela Tourism Awards

    Launched in May 2013, the Lilizela Tourism Awards aim to recognise and reward the highest levels of excellence in tourism value chain. The name is derived from the Zulu word ‘’Lilizela’’ which means celebrating and praising by ululating when someone has done well. These awards are an initiative of the National Department of Tourism (NDT); spearheaded by South African Tourism and delivered by the Tourism Grading Council of South Africa.

  • Why were the Lilizela Tourism Awards created?

    South Africa has a plethora of Tourism Awards, which all need resources and the same industry stakeholders were invited to the various awards functions. This was not seen as the best use of the already scarce resources. The Lilizela Tourism Awards combine the various awards that recognise excellent performance throughout the whole Tourism Value Chain into ONE premier platform whose sole purpose will be to give recognition and accolade where due. These awards are designed to grow the profile and importance of the tourism industry in South Africa and support the goals of the National Tourism Sector Strategy (NTSS)

  • What are the Objectives of the Lilizela Tourism Awards

    • The Lilizela Tourism Awards aim to recognise and celebrate tourism excellence
    • To encourage key players to strive for excellence in order to grow global competitiveness in tourism
    • To reward the people who deliver excellence in tourism
    • To give the industry motivation to aspire to and give them a cause to celebrate
    • To give the public a voice that counts in terms of the feedback/reviews they give
    • To create an awareness about the value and importance of tourism towards growing South Africa’s economy
  • What kind of Awards can an establishment enter for?

    Minister’s Award
    • Recognises outstanding, unique, impactful people, events, organisations that have performed in a manner that urges the industry closer to the 2020 vision whilst demonstrating all the values which serve as guiding principles for the sector in how it relates to itself and its stakeholders. This award is given out solely at the discretion of the Minister of Tourism. There are no entries for it.
    Service Excellence
    • This Focus Area has three Categories, and how well tourism products do in this area, will be based on guest feedback and judges’ scores. Measurements have been put in place to allow the public to cast their vote. The categories are:
    • Accommodation Awards (Based on the Accommodation Categories used by the Tourism Grading Council of South Africa please see www.tourismgrading.co.za )
    • Visitor Experience Awards (This encompasses excellent service in experiences Roots and Culture; Culture and Lifestyle; Scenic Beauty; Action and Adventure; Wildlife Encounters; Marine Adventures; Lap of Luxury as well as Beach Experience)
    • Tourist Guides Awards (This encompasses Nature; Culture and Adventure)
    Entrepreneurship - ETEYA
    • The Emerging Tourism Entrepreneur of the Year Award (ETEYA) was launched in 2001 at INDABA in Durban and is designed primarily to encourage and sustain the development of Small, Micro and Medium Enterprises (SMME’s) within the tourism industry. This award is given to black (as defined in the Broad-Based Black Economic Empowerment Act) entrepreneurs, who operate small, micro and medium tourism or hospitality-related businesses. They must have been in operation for more than a year and less than 10 years, employ no more than 50 people and have a turnover of not more than R10 million a year.
    Sustainable Development
    • Sustainable Development is one of the guiding principles of Tourism Development as encapsulated in the NTSS. The growth and development of the Tourism Sector is underpinned by the development and practice of sustainable business policies and strategies in ensuring that the benefits of tourism continue to grow for generations to come.

    • These awards will recognise the businesses that have proven to incorporate these into their business operating models.

    • The categories are:
    • The Imvelo Awards
    • The Universal Accessibility Awards
    • The B-BBEE Awards
  • What are the Entry Requirements?

    Entry is free but there are certain requirements businesses need to fulfil for their application to be successfully processed:

    • South African Tourism Business operating for a minimum of year
    • Meet all the legal requirements for the type of business they operate
    • Categories will cater for SME’s and Large Enterprises where these levels of recognition are necessary.
    • Each category, based on its particular business requirements will have criteria specific to it and the adjudication process supported by the relevant industry association. More comprehensive details of what the specific requirements are can be obtained from the application form of each category.
    • All accommodation and MESE establishments must be graded by the TGCSA. Please visit www.tourismgrading.co.za to get graded now if you are not already graded.
  • Why should I enter the Lilizela Accommodation Awards

    • The Lilizela Tourism Awards are here to inspire you to be the best that you can be.
    • It is an opportunity to celebrate professionalism, creativity and innovation in the industry.
    • The Lilizela Tourism Awards give national recognition to establishments, raising their profile.
    • Awards are good for business. Being an achiever differentiates you from your competition.
    • To find out what your guests really think of you.
    • As a means of motivating your staff. It gives all staff members something to strive towards achieving and builds team spirit.
    • When you support the Lilizela Tourism Awards you are supporting the tourism industry. The larger the mix of entries the more meaningful it is to be an achiever.
  • How does adjudication work?

    • The Lilizela Tourism Awards are largely consumer based. 80% of the score that is given to the establishment is based on Consumer Reviews. These reviews are in the form of the votes from the Lilizela Tourism Awards website as well as the TripAdvisor score for that establishment.
    • 20% of the score comes from the deliberations of the judges in that respective panel for the respective categories.
    • In a case where there are no votes on the Lilizela Tourism Awards website, the TripAdvisor score makes up 80% of the total score, with the judges votes accounting for 20% of the score.
    • In the rare case where an establishment does not have votes on the Lilizela Tourism Awards website, and no score on TripAdvisor, the judges’ vote comprises the full 100% and is final.
    • The adjudication panel is selected based on their vast knowledge of that particular category, and therefore are able to score an establishment based on that knowledge.
  • Who forms part of the adjudication panel?

    • South African Tourism called out to the industry to join the 2014 Lilizela Tourism Awards Adjudication Panel. Click here for the press release. For a full list of judges, click here.
    • An advert calling for judges will always be published around April-May of each year and anyone who believes they have the appropriate skills called for can apply to participate as a judge.
    • There is no fee payable to act as a judge, but all the travelling costs associated with the attendance of meetings will be covered by SAT.
  • What constitutes a finalist and a winner?

    • All finalists have to have a score of more than 60% and less than 81%.
    • All winners have to have a score of 80% and above.
    • In a case where we have a number of establishments that have a score of over 80%, the establishment with the highest score will be the winner, and all other establishment with a score of over 60% will become a finalist.
    • In a number of cases, you will find that there are no establishments that have a score of above 80%. In that case, only the finalists will be recognised and no winners.
  • If I was a winner or finalist in the last awards, am I eligible for entry this year?

    • Yes you definitely are. The Lilizela Tourism Awards are open to everyone in the tourism industry, even recipients of the awards in the previous year.
  • Are the results audited?

    • Yes, all the categories with the exception of the Imvelo Awards were audited by Grant Thornton during the 2014 Lilizela Tourism Awards.
    • The Tourist Guides were observed by Grant Thornton at a National level, and not at a provincial level.
    • Grant Thornton has concluded that 2014 Lilizela Tourism Awards that they observed were in line with the general rules of the awards.
    • Independent Auditors will always be appointed for each year of the Awards.
    • This is the only Tourism Awards programme that is fully audited in South Africa, that we are aware of.
  • How do I enter the Lilizela Tourism Awards?

    • Simply complete the entry form within the category you wish to enter your establishment. Please make sure you adhere to all the rules for that category and attach all the documents required for that category otherwise you will be disqualified.
    • Also make sure that you enter into the correct category. If you are an accommodation establishment, please make sure you enter into the category you are graded under. Failure to do so will lead to your entry not being considered.
    • Please add as much detail as possible in your entry to make it easier for the judging panel and consumers to vote for you.
  • Can I enter in more than one category?

    • You can enter your establishment in up to 6 categories and not just one - this means that a Guest House, for e.g. can enter in the Accommodation Category, Visitor Experience Category, B-BBEE Category, ETEYA Category, Imvelo as well as Universal Accessibility Category.
  • If I have more comments or queries, who should I direct them to?

    • Please send all comments and queries to feedback@lilizela.co.za. You can also follow us on Twitter (@Lilizela_Awards) and Like us on Facebook (Lilizela Tourism Awards).